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Jive直言Yammer已死

Dan Primack
2013-07-29

企业级社交软件圈波澜再起。一年前,微软以12亿美元收购企业级社交软件服务商Yammer Inc。不过,Yammer竞争对手Jive的首席执行官在出席财富科技头脑风暴大会期间发言时直言不讳地说,Yammer已经行将就木,因为收购它的微软堪称创新的坟墓。

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????一年前,微软(Microsoft)以12亿美元收购企业级社交软件服务商Yammer Inc。近日,Yammer的竞争对手Jive软件公司负责人表示,收购整合差强人意。

????Jive首席执行官托尼?辛格勒参加了《财富》(Fortune)杂志于阿斯彭召开的科技头脑风暴大会,他在一次专题讨论上指出,“Yammer已名存实亡。”

????郑重声明,Yammer目前仍然在正常运营——但辛格勒坚信自被微软收购后,Yammer已经失去了竞争力。与会者向辛格勒询问他对收购的最初看法是什么,以及收购对Jive而言是好还是坏。辛格勒的答复如下:

????“(微软收购Yammer)后第一天,我们大肆庆祝,因为微软可谓是创新的坟墓。不过,假如微软的路子走对了,凭借它庞大的规模、销售渠道和影响范围以及其在职场效能工具方面对企业一体化技术机构的掌控……它可能极具威胁性。因此,我们必须利用自身优势,即行动迅速、长于创新……同时,微软以如此高价收购Yammer这样实力和规模都平平的公司,进一步证明企业级社交软件确实大有市场。”

????微软收到了对辛格勒评论的置评请求,不过微软/Yammer的一位发言人表示,公司“委婉地拒绝置评”。

????以下是本次专题讨论会的完整视频。其中还包括商业智能软件Splunk首席执行官戈德弗雷?沙利文、商业智能工具Tableau Software首席执行官克里斯坦?夏博、美国电话电报公司(AT&T)商业解决方案部首席市场官迈克尔?保林以及风险投资Insight Venture Partners投资人德文?帕里克的讲话。辛格勒的发言从37分35秒开始。(财富中文网)

????译者:项航

????It has been just over one year since Microsoft (MSFT) completed its $1.2 billion acquisition of social enterprise software company Yammer Inc., and the head of Yammer rival Jive Software (JIVE) doesn't think it worked out too well.

????"It's dead," said Jive CEO Tony Zingale when asked about Yammer during a panel discussion at Fortune BrainstormTech in Aspen.

????For the record, Yammer is very much still in business -- but Zingale clearly believes that it has lost its edge since being acquired by the boys in Bellevue. His comment came after being asked for his initial views of the purchase, in terms of whether it was positive or negative for Jive. His reply:

????"On the first day [after the acquisition] we were celebrating because Microsoft's the place innovation goes to die. However, if they get it right given their size and scale and their reach and their channels and the grip they have on the corporate integration technology organizations for workplace productivity tools… Yeah, I think it could be very challenging. So you've got to use the strength you have, which is move as fast as you can and innovate… And, at the same time, it validates even further the fact that there's a real market here when a company of Yammer's size and scale gets acquired for that multiple."

????A Microsoft/Yammer spokeswoman said that the company would "politely decline to comment," when asked for a response to Zingale's statements.

????Below is a video of the full panel, which also included Splunk (SPLK) CEO Godfrey Sullivan, Tableau Software (DATA) CEO Christian Chabot, AT&T (T) Business Solutions chief marketing officer Michael Bowling and Insight Venture Partners investor Deven Parekh. Zingale's comments begin at 37:35.

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