卢英德

公司：百事公司

《财富》500强排名：41

????百事公司（Pepsico）CEO卢英德减少了对碳酸饮料的关注，并将公司重心转移到健康零食，这招致了个别股东的批评。但她仍坚定不移地执行“目的性绩效”的战略。在2011年《财富》最具影响力商界女性峰会上，卢英德在接受《财富》杂志执行主编斯蒂芬尼?麦塔采访时表示：“（对有些企业来说）社会责任可以利用业余时间来做，而且当CEO变更或缺乏资金时可以停止。对于我们而言，（注重社会责任的）目标是不能被中止的。目标性绩效是指实现出色业绩并关注所有利益相关方的需求。如果把目标融入绩效观，它就是商业模式的一部分。”

Indra K. Nooyi

Company: Pepsico

Fortune 500 rank: 41

????Though PepsiCo CEO Indra Nooyi has been criticized by some shareholders for focusing less on soda and more on healthy snacks, she remains steadfast in her fight for what she calls Performance with Purpose. "Corporate social responsibility is something you do in the evening and something that can be shut down if the CEO changes or you don't have the money. For us, purpose is not something you can shut down," Nooyi told Fortune executive editor Stephanie Mehta at the 2011 Fortune Most Powerful Women Summit. "Performance with purpose only means deliver great performance while keeping an eye to all of the stakeholders... If you weave purpose into the way you think about your performance, that's now part of the business model."