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今日图片:苹果和三星手机利润一览

著名市场分析师德迪欧用图表对比了苹果和三星两家公司智能手机出货量、手机整体出货量、营收和运营利润的历史四季平均值。他还别出心裁地综合这四方面的情况,创造了一个统一的指数来衡量这两家公司在移动市场上的实力对比。结果显示,虽然苹果依然把持着全球移动市场,但三星越来越有后来者居上的趋势。

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????上周三,我们发布了一张来自贺拉斯?德迪欧的名为“模糊快照”的图片,描绘了全球手机市场的出货情况。我们很想知道如果换成手机利润,图片会是什么面貌?

????所幸并未等太长时间。德迪欧第二天就在个人博客Asymco 上发布了一组图片,展示了全球各大知名手机品牌从2007年开始的营收和运营利润情况。

????上面这幅图来自于我们的节选,仅有苹果(Apple)和三星(Samsung)两家公司。图片显示了两家公司智能手机出货量、手机整体出货量、营收和运营利润的历史四季平均值。

????德迪欧还别出心裁地把这四个方面合到一块,将其命名为AMP指数(Asymco手机业绩),意在评估各大手机公司创造的总价值。

????请大家注意,按照德迪欧的估算,虽然苹果仍然把持着全球移动市场60%到70%的利润,但三星在AMP这个指标上已经后来居上。(财富中文网)

????译者:项航??

????On Wednesday, when we posted Horace Dediu's "fuzzy snapshot" of the worldwide mobile phone market by units shipped, we wondered what the chart would look like if Dediu was graphing instead mobile phone profits.

????We didn't have to wait long for an answer. The next day, Dediu's Asymco website offered a multipart graph of the revenues and operating profits of the most visible global phone brands since 2007.

????The chart above, adapted from that graph, displays just the Apple (AAPL) and Samsung portions. It shows the trailing four-quarter average of shares of smartphones shipped, all mobile phones shipped, revenues and operating profits.

????Dediu has also averaged the four factors into a single number he calls the AMP index (Asymco Mobile Performance), a measure of the total value generated by each of major vendors.

????Note that although Apple still captures, by Dediu's estimates, between 60% and 70% of the world's mobile phone profits, Samsung has overtaken it by AMP.

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