????If the associates treat the customers well, the customers will return again, and that’s where the real profit in the retail business lies.

????如果员工善待顾客，顾客将一次又一次地光顾，那才是零售业利润的真正源泉。

????——萨姆?沃尔顿（Sam Walton, 沃尔玛创始人）

????Success can be attained in any branch of human labor. There is always room at top in every pursuit.

????成功可以在任何形式的人类劳动中获得。任何一种追求都没有终点。

????——安德鲁?卡内基（Andrew Carnegie, 美国企业家和慈善家）

????Total commercial honesty always costs something, but total or partial dishonesty will cost more.

????商业中的百分之百的诚实总会有代价，但完全或部分的不诚实的代价更高。

????——罗伯特?海勒（Robert Heller,商业畅销书作家）

????A good goal is like a strenuous exercise-it makes you stretch.

????一个好的目标就像一次剧烈运动，它能使你得到伸展。

????——玫琳凯（Mary Kay Ash，化妆品女企业家）

????There is far more involved in the relationship with customers than just providing good products or services. It is a question of personal identification.

????与顾客的关系，远远不只是提供产品或服务，其本质是获得顾客个人的认可。

????——马克?斯图尔特（Mark Moody-Stuart, 前壳牌公司董事长）

????Marketing should focus on market creation, not market share.

????市场营销应该聚焦在创造市场，而不是扩大份额。

????——里吉斯?麦肯纳（Regis McKenna, IT营销大师）

????E-commerce is a means to an end. The objectives, as with IT, are to improve or exploit unique business propositions.

????电子商务只是实现目标的一个手段。而最终的目标，就像信息技术一样，是为了改善和应用独特的商业主张。

????——瓦里德?穆戈亚（Walid Mougayar, 电子商务咨询师）