????In preparing for battle I have always found that plans are useless, but planning is indispensable.

????在准备作战时，我总是发现定好的计划没有价值，但计划的过程必不可少。

????——德怀特?D?艾森豪威尔（Dwight David Eisenhower，已故美国将军和总统）

????Brand has always been about the relationship between product and user.

????品牌的本质永远是产品和用户之间的联系。

????——夏兰泽（Shelly Lazarus，奥美国际集团董事长）

????The problem of our age is the administration of wealth, so that the ties of brotherhood may still bind together the rich and poor in harmonious relationship.

????我们时代的问题是如何管理财富，让兄弟情谊将富裕者和贫穷者联系起来，共享和谐关系。

????——安德鲁?卡内基（Andrew Carnegie，已故美国实业家和慈善家）

????Sometimes your best investments are the ones you do not make.

????有时，你最好的投资就是你没有做的投资。

????——唐纳德?特朗普（Donald Trump，美国房地产商）

????Bureaucratic and risk-averse environments are career killers because of their impact on learning.

????官僚主义和惧怕风险的环境是职业生涯的杀手，因为它们阻碍了学习。

????——约翰?科特（John Kotter，美国领导力大师）

????The people who get on in this world are the people who get up and look for the circumstances they want, and, if they can not find them, make them.

????在这个世界上成功的人总是在寻找他们想要的环境，如果没有的话，他们就自己创造环境。

????——萧伯纳（George Bernard Shaw，已故英国剧作家）

????A desirable advertisement will be reasonable but never dull, original but never self-conscious, imaginative but never misleading.

????一个理想的广告是合乎情理但不单调乏味，有创造性但不做作，有想象力但不会误导别人。

????——菲尔法克斯?科恩（Fairfax Cone，美国广告大师）