How Big Can Apple Get??

????By Brent Schlender

??? The crudest way to measure the impact of Jobs' software factory is by the numbers. He estimates that this year Apple will generate $1 billion in revenue from selling applications and updates, plus other software-related revenue generated by the iTunes Music Store and its .Mac online subscription service, which has 600,000 members. That's almost double last year's take and doesn't count the boost software provides by helping sell iPods and Macs.