商业模式百花齐放

????萨尔瓦多以音乐作为例来说明问题。他说：“只要人们不纠缠于拥有实体产品，很多以前做不到的事现在我们都可以做到。”流媒体音乐网站Spotify提供的免费+增值无限量服务正在改变我们消费内容的方式。

????这一点同样适用于实体商品。目前有很多企业的盈利模式正是运用了“充分利用闲置资产”这一理念。旅行房屋租赁公司Airbnb为用户联系有空房出租的房主。汽车租赁网站Getaround帮助人们租用私家汽车。泊车服务公司Park Circa帮助司机们在停车位紧张的区域分享车位、车道和车库。消费者对这种新型“分享”模式越来越适应，企业也会变得越来越有创意，类似模式服务的新一波浪潮将会随之到来。

More business models

????"If you're not constrained by physical artifacts, then we can do all kinds of things we could never do before," says Salvador, who points to music as one example. With its "all-you-can-listen" freemium model, Spotify is helping change the way we consume content.

????The same holds true with physical goods. Businesses are capitalizing on the idea of putting excess to good use. Airbnb has users renting other people's apartments; Getaround lets people borrow other people's cars; and Park Circa lets drivers share spaces, driveways, and garages in areas where parking is a premium. As consumers become more comfortable with this new form of "sharing," we'll see businesses become more inventive and offer up a new wave of services with similar models.