百事可乐

????软饮料企业百事可乐（Pepsi）为其800万Facebook粉丝提供“百事大酬宾”的优惠，但是其页面更多是一种用户驱动型营销的有效载体，比如照片上那些用百事易拉罐或百事可乐瓶摆成的逗趣造型或场景，例如作为一条汽艇的背面。此外，其页面还包括近期百事可乐广告单元和幕后花絮，比如“与星共舞”的编舞马克?巴拉斯的一段视频。

Pepsi

????The soft drink company offers "Pepsi Deals" discounts to its 8 million Facebook followers, but its page serves as an effective vehicle for user-generated marketing of a kind--photos of Pepsi cans or bottles in interesting poses or settings, such as the back of a power boat. The page also features recent Pepsi advertising spots and behind-the-scenes clips from, such as one video of "Dancing with the Stars" choreographer Mark Ballas.