捷蓝航空公司

????捷蓝航空公司（JetBlue）利用其帐户与大约170万粉丝进行沟通，讨论他们关心的问题，并用英语和西班牙语向乘客提供信息反馈。有时，它的新闻并不总是受人欢迎——例如捷蓝航空的飞机在今年年底之前不会提供无线局域网——但它在这个客户满意度方面表现较差的行业依然不失为一种反馈。虽然捷蓝航空公司的团队在品牌营销用语中保持一致，但是其社交媒体团队在使用社交世界通俗（或许有些肤浅）的词汇方面却游刃有余。

JetBlue

????The airline uses its account to communicate with almost 1.7 million followers, discussing concerns and providing feedback to flyers' tweets in English and Spanish. That news is not always welcome--such as no WiFi onboard JetBlue planes until later this year--but provides a layer of feedback in what can be a headache industry for consumer satisfaction. While JetBlue's team stays uniformly on point in its branding, the airline's social media team operates comfortably in the colloquial (if shallow) vocabulary of the social space.