• Categorized under Business,Marketing | Difference Between Domestic and International Marketing Show  Domestic vs International Marketing Marketing is the efficient and effective management and utilization of a company�s resources to meet the consumers� demands and the company�s objectives. It involves selling the company�s products to satisfy the needs of consumers. It includes planning, conception and execution of ideas, pricing, promotion, and distribution of a company�s products with the purpose of obtaining the company�s objectives and satisfying the consumers. Marketing can be done within a local or domestic market or across national borders or in the international market. Here are some of the different features of Domestic Marketing and International Marketing: Domestic Marketing Domestic marketing is the selling of a company�s products within a local financial market. It deals with only one set of competition and economic issues which make it more convenient to do. There are no language barriers in domestic marketing and obtaining and interpreting data on local marketing trends and consumer demands is easier and faster to do. It helps the company make decisions and develop marketing strategies that are more effective and efficient. The risks are also lesser with domestic marketing and it needs lesser financial resources. Local markets are not as broad as the international market though and most companies are aiming at doing business globally. International Marketing International marketing is the promotion and sale of a company�s products to consumers in different countries. It is very complex and requires a huge amount of financial resources. Every country has its own laws on business and a company that aims at entering into business in another country must first know about them. Consumer tastes and preferences may also differ so marketing strategies must be formulated to cater to the needs of different consumers. International marketing requires more time and effort, not to mention its being very risky too. The international market is very uncertain and a company must always be ready for changes that may suddenly occur. It requires a higher level of commitment to succeed in an international market. Summary 1. Domestic marketing is the production, promotion, distribution, and sale of goods and services in a local market while international market is the production, promotion, distribution, and sale of goods and services in a global market.
Search DifferenceBetween.net :Loading... Cite Written by : Emelda M. and updated on 2018, February 20 Articles on DifferenceBetween.net are general information, and are not intended to substitute for professional advice. The information is "AS IS", "WITH ALL FAULTS". User assumes all risk of use, damage, or injury. You agree that we have no liability for any damages. What is the nature and scope of international marketing?According to Terpstra and Sorathy, “international marketing consists of finding and satisfying global customer needs better than the competition, both domestic and international and of coordinating marketing activities with in the constraints of the global environment.”
What is the difference between a domestic market and an international market?Domestic marketing is when commercialization of goods and services are limited to the home country only. On the other hand, International marketing, as the name suggests, is the type of marketing which is stretched across several countries in the world, i.e. the marketing of products and services is done globally.
What is the scope of international marketing?The scope of international marketing essentially includes exporting of goods and services in foreign markets. The exporter performs various activities, other than exporting the goods and services.
Why international marketing is different and more complex than the domestic marketing?Although both use all the basic marketing principles, international marketing is more challenging and requires more commitment from the company because of the uncertainty and differences in laws and regulations in the global market while domestic marketing deals only with the laws and regulations of one country.
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