When the consumer makes a high involvement purchase what factors have the most impact?

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What are the effects of high involvement response on the consumer's purchasing decision?

High-involvement decisions can cause buyers a great deal of postpurchase dissonance (anxiety) if they are unsure about their purchases or if they had a difficult time deciding between two alternatives. Companies that sell high-involvement products are aware that postpurchase dissonance can be a problem.

What are 4 most important factors influencing consumer purchasing decisions?

A customer is surrounded by four key factors when considering any purchase: the product, the price, the promotion and the sales channel. Shopping in a physical store isn't the same experience as shopping online, neither shopping in a website or a mobile app.

What factors directly influence consumers level of involvement in the purchase process?

When it comes to the psychological factors there are 4 important things affecting the consumer buying behaviour, i.e. perception, motivation, learning, beliefs and attitudes. Social factors include reference groups, family, and social status. These factors too affect the buying behaviour of the consumer.

What are the top 3 factors that affect a consumer buying decision?

Here are 5 major factors that influence consumer behavior:.
Psychological Factors. Human psychology is a major determinant of consumer behavior. ... .
Social Factors. Humans are social beings and they live around many people who influence their buying behavior. ... .
Cultural factors. ... .
Personal Factors. ... .
Economic Factors..