The search for knowledge is closely linked to the object of study; that is, to the reconstruction of the facts that will provide an explanation to an observed event and that at first sight can be considered as a problem. It is very human to seek answers and satisfy our curiosity. Let’s talk about research. Show
Content Index What is Research?Research is the careful consideration of study regarding a particular concern or problem using scientific methods. According to the American sociologist Earl Robert Babbie, “research is a systematic inquiry to describe, explain, predict, and control the observed phenomenon. It involves inductive and deductive methods.” Inductive methods analyze an observed event, while deductive methods verify the observed event. Inductive approaches are associated with qualitative research, and deductive methods are more commonly associated with quantitative analysis. Research is conducted with a purpose to:
What are the characteristics of research?
What is the purpose of research?There are three main purposes:
Here is a comparative analysis chart for better understanding:Exploratory ResearchDescriptive ResearchExplanatory ResearchApproach usedUnstructuredStructuredHighly structuredConducted throughAsking questionsAsking questionsBy using hypotheses.TimeEarly stages of decision makingLater stages of decision makingLater stages of decision makingIt begins by asking the right questions and choosing an appropriate method to investigate the problem. After collecting answers to your questions, you can analyze the findings or observations to draw reasonable conclusions. When it comes to customers and market studies, the more thorough your questions, the better the analysis. You get essential insights into brand perception and product needs by thoroughly collecting customer data through surveys and questionnaires. You can use this data to make smart decisions about your marketing strategies to position your business effectively. To make sense of your study and get insights faster, it helps to use a research repository as a single source of truth in your organization and manage your research data in one centralized repository. Types of research methods and ExamplesResearch methods are broadly classified as Qualitative and Quantitative. Both methods have distinctive properties and data collection methods. Qualitative methodsQualitative research is a method that collects data using conversational methods, usually open-ended questions. The responses collected are essentially non-numerical. This method helps a researcher understand what participants think and why they think in a particular way. Types of qualitative methods include:
Quantitative methodsQuantitative methods deal with numbers and measurable forms. It uses a systematic way of investigating events or data. It answers questions to justify relationships with measurable variables to either explain, predict, or control a phenomenon. Types of quantitative methods include:
Remember, it is only valuable and useful when it is valid, accurate, and reliable. Incorrect results can lead to customer churn and a decrease in sales. It is essential to ensure that your data is:
Gather insights 8 tips for conducting accurate research
Review your goals before making any conclusions about your study. Remember how the process you have completed and the data you have gathered help answer your questions. Ask yourself if what your analysis revealed facilitates the identification of your conclusions and recommendations. Which is the best type of research approach for gathering causal information?Experiments are the most popular primary data collection methods in studies with causal research design. The presence of cause cause-and-effect relationships can be confirmed only if specific causal evidence exists.
What is descriptive marketing research?Descriptive research seeks to concretely describe a situation in ways that will allow companies to direct decisions and monitor progress. It is quantitative by nature, using a standardized format with close-ended questions to collect information that can be statistically measured and analyzed.
Which type of data collection method is likely to have the lowest response rate?The response rate is lowest for 'mailing questionnaire' mode because respondents may not complete the questionnaire partially or fully. It may get lost in the mail also.
What is survey research quizlet?Survey Research. Research in which information is obtained from a sample of individuals though their responses to questions about themselves or others.
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