What strategies may be used to promote and enhance a mothers ability to breastfeed?

From the moment your baby is born, there are a number of things you can do to improve your chances for breastfeeding success.  

Stay together after the birth

Keeping your baby with you after the birth will promote a feeling of closeness and a strong hormonal response that is linked with breastfeeding success.  In many cases it is even possible to have your baby with you immediately after a caesarean birth.

Get your position and attachment right

The first few days after the birth offer the best opportunity for you and your baby to learn to breastfeed. Your breasts are still soft for a few days after the birth, then as breast milk changes from highly nutritious colostrum to mature milk, your breasts can become quite full and firm. Try and use the first few days to get your position and attachment right, this may help to avoid potential problems down the track.

Be patient

Breastfeeding is a skill that both you and your baby are learning and for some mothers and babies it is harder than it is for others. Like anything new, it takes time and patience. Relaxation is important for both you and your baby. If you find you are getting frustrated or angry at yourself while you're trying to breastfeed, stop and try again in a little while. If your baby is distressed, and if it is possible, ask someone to keep them distracted until you are ready to try again. You could also express for this feed and try feeding from the breast for the next feed. 

Feed on demand or according to need

While you are establishing your breastfeeding your baby will feed between seven and twelve times in 24 hours. This will settle over time. Frequent and effective feeding will help you to make enough milk for your baby.

Keep baby in the room with you

There are many benefits to having your baby in the room with you in the hospital and at home; including that it reduces the risk of sudden infant death.

It also promotes breastfeeding. Having your baby in the same room as you will help you to recognise when your baby is hungry, tired or in need of a cuddle; it will make it easier for you to know when your baby is ready to feed.

It is important to provide a safe sleep environment for your baby night and day.

Avoid teats, dummies, and complementary feeds

Because your new baby is still learning to breastfeed, they can become confused if they are offered a teat or dummy. If your baby has fluids other than breast milk they will breastfeed less, and your breast milk supply will decrease. Frequent, unrestricted suckling at the breast will satisfy your baby and ensure that your milk supply continues to meet your baby’s needs.

Breast milk only for the first six months

When babies are exclusively breastfed, they need no other food or drink until at least six months of age. You can be confident that your baby is receiving enough breast milk in the early weeks if they have six or more heavy, wet nappies and at least one bowel motion a day. It’s also a good sign if your baby settles after most feeds.

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Breastfeeding provides significant health benefits for infants and mothers. However, the United States continues to fall short of the breastfeeding goals set by the Healthy People 2010 initiative. The American Academy of Family Physicians, the American Academy of Pediatrics, and the American College of Obstetrics and Gynecology have policy statements supporting breastfeeding that reflect recent advancements in understanding the mechanisms underlying the benefits of breastfeeding and in the clinical management of breastfeeding. Despite popular belief, there are few contraindications to breastfeeding. Providing maternal support and structured antenatal and postpartum breastfeeding education are the most effective means of achieving breastfeeding success. In addition, immediate skin-to-skin contact between mother and infant and early initiation of breastfeeding are shown to improve breastfeeding outcomes. When concerns about lactation arise during newborn visits, the infant must be carefully assessed for jaundice, weight loss, and signs of failure to thrive. If a work-up is required, parents should be supported in their decision to breastfeed. Certified lactation consultants can provide valuable support and education to patients. Physicians should educate working women who breastfeed about the availability of breast pumps and the proper storage of expressed breast milk. Physicians must be aware of their patients' lactation status when prescribing medications, as some may affect milk supply or be unsafe for breastfeeding infants. Through support and encouragement of breastfeeding, national breastfeeding goals can be met.

Breast milk is the preferred nutritional source for all newborns and infants through the first six months of life1 and is widely recommended through the first year.2–4 Infants who are exclusively formula-fed have higher incidence of diarrhea,3 otitis media,3 respiratory tract infections,5 urinary tract infections,1 and bacterial infections.2 Premature formula-fed infants lack the developmental benefits that have been seen in exclusively breastfed infants.3 In the United States, exclusively formula-fed infants have a 21 percent higher postneonatal mortality rate.2,6 Mothers who never breastfeed have higher rates of breast and ovarian cancer, slower return to prepregnancy weight, and increased postpartum bleeding.2,3 Therefore, the American Academy of Family Physicians (AAFP),7 the American Academy of Pediatrics (AAP),2 and the American College of Obstetrics and Gynecology8 have composed policy statements strongly supporting breastfeeding. Additionally, a systematic review performed for the Agency for Healthcare Research and Quality found that breastfeeding was strongly associated with health benefits in observational studies.9 Table 1 lists the benefits of breastfeeding.2

The Healthy People 2010 initiative aims for 75 percent of all U.S. mothers to attempt breastfeeding, 50 percent to continue breast-feeding for six months after birth (25 percent exclusively), and 25 percent to continue breastfeeding for one year after birth.10,11 The World Health Organization (WHO),12 the AAFP,7 and the AAP2 support continued breastfeeding up to two years of age or beyond.

National Breastfeeding Rates

The Centers for Disease Control and Prevention (CDC) report that only 73.8 percent of physically capable U.S. women attempt breastfeeding.11 By three months after birth, only 30.5 percent and by six months after birth, only 11.3 percent breastfeed exclusively.11 Figure 1 illustrates the percentage of infants in the United States who are being breastfed at six months of age by state.13

In 2004, 21 states achieved the Healthy People 2010 objective of a 75 percent breast-feeding initiation rate in capable mothers.11 However, only nine states achieved the six-month goal and 12 states achieved the one-year goal. Alaska, California, Hawaii, Montana, Oregon, Utah, Vermont, and Washington were the only states to achieve all three of the Healthy People 2010 objectives.11 Consistent with previous research, this study also demonstrated that non-Hispanic black and socioeconomically disadvantaged groups have lower breastfeeding rates (Figure 2).14

Improving Initiation Success Rates

Most women decide by the beginning of the third trimester whether they will breast-feed.15 The single most effective intervention promoting breastfeeding initiation is an education program. A systematic review and meta-analysis found that one additional mother would initiate and continue breast-feeding for up to three months for every three to five women attending an educational program.16 The U.S. Preventive Services Task Force recommends structured breastfeeding education and behaviorally oriented counseling programs to increase breastfeeding initiation and maintenance.17 Therefore, persons who provide maternity care should encourage all patients and their partners to attend a breastfeeding education program that demonstrates the benefits of breast milk and its superiority to alternatives.

One study has shown that partner education resulted in an increase of breastfeeding initiation from 41 to 74 percent.18 A randomized controlled trial demonstrated that, with partner support, the prevalence of exclusive breastfeeding at six months was 25 percent compared with 15 percent in women who did not receive partner support.19 Breastfeeding education should begin as soon as antenatal visits commence.

Education in the immediate postpartum period is critical to facilitate breastfeeding success. A 2003 Cochrane review found that immediate skin-to-skin contact between mother and newborn improves breastfeeding outcomes.20 Postpartum breastfeeding should occur within the first hour of life, even if weighing, bathing, or administering medications (e.g., eye prophylaxis, vitamin K) are delayed.2,3,20,21

The Baby-Friendly Hospital Initiative (BFHI), an initiative of the WHO and the United Nations Children's Fund (UNICEF), recommends rooming-in (allowing mother and infant to remain together 24 hours a day), feeding on demand, and no artificial pacifiers or supplemental formula unless physician ordered.20,22 Hospital systems should be encouraged to adopt the BFHI.17,21,22 At institutions where BFHI recommendations are not used systemically, physicians should write orders specifying initiation of breast-feeding in the first hour of life, no supplementation, and no pacifier use. Twice daily formal evaluations of breastfeeding by available, skilled health care professionals also improve breastfeeding success rates.21

Postpartum Follow-up Visits

Twenty-five percent of women discontinue breastfeeding during the first week after delivery and 10 percent discontinue between weeks one and two. An additional 40 percent stop breastfeeding between two weeks and two months.15

Understanding the reasons for discontinuation is fundamental to increasing the duration of breastfeeding. A lack of maternal confidence causes early discontinuation of breastfeeding more often than lactation problems or a lack of knowledge.15 Earlier postpartum follow-up visits, at three to five days and at seven to 14 days, can provide an opportunity for the physician to intervene and reinforce the importance of continued breastfeeding.2,15,23

Nurse visits, including outpatient lactation consultant visits and telephone follow-ups, are helpful adjuncts to face-to-face physician contact. One randomized controlled trial in Mexico showed that women were more likely to breastfeed exclusively if they were supported with home visits; 64 percent of the women provided six visits were exclusively breastfeeding at three months versus 48 percent of women who were given three visits and 15 percent of those who did not receive this support.24

Parental concerns about insufficient milk production merit further evaluation. If a work-up is required, parents should be supported in their decision to breastfeed. Physicians should confirm that the infant is fed no less than every three hours and approximately 10 to 12 times daily. Every feeding should allow 10 to 15 minutes on each breast.2 Mothers should be asked about symptoms of breast engorgement and the sensation that their milk has come in, which generally occurs between 48 and 96 hours after delivery. The infant must be carefully assessed for jaundice, weight loss, and signs of failure to thrive. Percentage of birth weight lost should be calculated; a decrease in weight of more than 8 percent necessitates follow-up within 48 hours, and a bilirubin level should be drawn to assess for hyperbilirubinemia.

A loss of more than 10 percent of birth weight warrants careful assessment of other causes and consideration of admission to the hospital. In these infants, a certified lactation consultation may illuminate a cause.2 In recalcitrant patients, physicians may recommend a temporary measure of supplementation with breast milk or infant formula if breast milk is not available. Occasionally, galactagogues (e.g., metoclopramide [Reglan], fenugreek) have been used to increase breast milk supply.24 However, the evidence supporting their effectiveness is limited and they are associated with side effects in the mother and infant.25

Nipple sensitivity for the first 30 seconds to one minute of breastfeeding initiation is normal during the first week. However, patients who continue to experience nipple or breast problems after the first week must be evaluated.26 Reasons for breast pain include incorrect latch-on, cracked nipples, engorgement, and mastitis. The infant should grasp a large portion of the areola by latching on with a wide open mouth. Using breast milk and emollients to soften the nipple can reduce pain and dryness. Patients experiencing problems with engorgement or mastitis must be instructed in the importance of continued breast-feeding.26 Nonsteroidal anti-inflammatory drugs, massage, moist heat, and mechanical expression of breast milk help alleviate the acute pain associated with engorgement. After expressing milk, cold compacts and anti-inflammatory medications can reduce pain and edema. Cooled cabbage leaves have also been traditionally recommended, but show no clear benefit over placebo.27

Breast milk contains only small amounts of vitamin D.28 Therefore, physicians must be aware of the risk of rickets in infants who are breastfed.2,29 Concerns about skin damage from sun exposure appropriately compel parents to apply sunscreen and minimize sunlight exposure, thereby restricting vitamin D creation in the skin.30 Two recent case reports describe 34 modern cases of rickets, primarily in dark-skinned infants with minimal sun exposure.31,32 An observational study of 84 breastfed infants in Iowa demonstrated that 10 percent of breastfed infants had abnormally low vitamin D levels at 280 days of life. Vitamin D deficiency was more common in dark-skinned infants and during the winter months, when 78 percent of infants not given supplements were deficient.33 The AAP recommends a daily dose of oral vitamin D drops (200 IU) beginning in the first two months of life and persisting until 500 mL of vitamin-D fortified formula or milk is consumed daily.2,29 No studies show adverse effects of vitamin D supplementation at this dose.

Breastfeeding and Work

Eighteen percent of women report their job schedule as the reason for discontinuing breastfeeding.23 The Ross Mother's Trend Data (2003) showed that employed women have almost identical breastfeeding initiation rates as women who stay home (66.6 and 64.8 percent, respectively). At six months however, only 26.1 percent of women working full time are still breastfeeding compared with 35.0 percent of stay-at-home mothers.34

Physicians, nurses, and office staff can provide support to employed women in the early postpartum period. Mothers should be encouraged to start pumping and storing breast milk after breastfeeding is established and before they return to work. Breast milk can be left at room temperature for about eight hours, refrigerated for up to seven days, or be stored in a refrigerator-freezer for three to four months or in a separate freezer chest for up to one year. After thawed and gradually warmed in a container of water, breast milk should be used within 24 hours and then discarded.35 Breast milk should not be microwaved because uneven heating may denature essential proteins, detracting from the milk's beneficial health effects.36

Contraindications to Breastfeeding

The AAP recommends that women who have transmittable infections, such as human immunodeficiency virus, active untreated tuberculosis, or active herpes lesions on the breast, should not breastfeed.2 Additionally, mothers receiving diagnostic or therapeutic radioactive isotopes, antimetabolites, or chemotherapeutic agents, and mothers using illicit street drugs should not breastfeed during periods of exposure to these agents. Infants with homozygous galactosemia also should not be breastfed.1,2

Women who have breast implants or who are status postreduction mammoplasty can often breastfeed. In addition, carriers for hepatitis B or C and women who have a fever or postpartum infection, such as mastitis or endometritis, can also breastfeed.1,2,37 Although not ideal, smoking while lactating is not a contraindication.1 Tongue-tied infants38 and those with mild to moderate hyperbilirubinemia can also be breastfed.39 Table 2 lists conditions that are not contraindications to breastfeeding.2,3,8

Breastfeeding and Medications

Most commonly prescribed postpartum medications are safe for breastfeeding women.40 Although a complete discussion of medication safety in lactation is beyond the scope of this article, Table 3 provides an overview of the safety of medications most often used by lactating women.40–43

Multiple studies show that breastfeeding mothers do not adhere to prescribed medications, even when the drug is considered safe. It is important for physicians not only to discuss the safety of medication, but to reassure and support continued breastfeeding while taking medications.41

What strategies may be used to promote and enhance a mother's ability to breastfeed?

What can be done to increase breastfeeding?

What types of support or resources are available to assist mothers with breastfeeding?