What type of media helps advertisers?

Advertising media is a wide range of channels aimed at promotion. Brands use various advertising media to communicate their message to potential customers. The right channels help companies increase sales and build long-lasting relationships with their audience.

Contents

1. Why is advertising in the media important?
2. Types of Advertising Media
3. Advertising Media Examples

Why is advertising in the media important?

Advertising in the media is crucial for every brand. Each channel is an intermediary between a brand and its customers. Finding a perfect channel allows brands to present their product successfully, communicate their value, and maintain trustful relationships with the target audience.

With the correct channel and well-thought-out advertising message, companies build brand awareness, create buzz around their brand, showcase and demonstrate the benefits of their products, increase their sales volume and revenue, and collect clients’ personal information that allows them to craft highly relevant and personalized offers.

To reach these goals, you need to choose the best channel or a mix for your brand. So, let’s discover the types.

Types of Advertising Media

We’ll divide all advertising media types into online and offline channels.

Offline advertising media include the following channels:

• newspaper advertising;
• TV advertising;
• radio advertising;
• leaflets and flyers;
• brochures;
• posters;
• direct mail;
• business cards;
• different types of guerrilla marketing (ambush marketing, ambient marketing, undercover marketing, experiential marketing).

Online advertising media offers a wide choice of channels which include the following ones:

• social media;
• email marketing;
• PPC advertising;
• chatbots;
• SMS;
• web push notifications;
• podcasts;
• landing pages;
• contextual advertising;
• video marketing;

Big brands often combine these channels to better approach each customer. Such a mix is called integrated marketing communications. This strategy allows companies to reinforce their marketing efforts and ensure the best user experience.

Now let’s see how brands use different advertising media channels to promote their products.

Advertising Media Examples

Forever 21 enjoys the benefits of email marketing. They sent a promotional email to their customers to announce the upcoming sale dedicated to Mother’s Day.

With SendPulse, you can create and send this kind of email campaign without any technical skills and for free.

SMS advertising is the perfect choice for local businesses. If you have an offline store, don’t miss your extra opportunities to inform customers about new arrivals and hot deals. Domino’s does just that. They invite clients to get a 25% discount in the next two hours.

SendPulse allows you to create promotional SMS and send them to your audience easily.

With PPC advertising, you can drive high-quality traffic to your website and boost sales. Using this channel, you will pay the search engine a fee when a user clicks your ad.

Look below to get a better idea of how your advertising will look on the search engine results page. It attracts attention immediately, so users interested in your products won’t ignore them.

Congrats, now you know a lot of advertising media types, so it’s time to choose a perfect channel for your business. Make the most out of the SendPulse promotional tools to bring your company to the next level.

In the 20th century, the media was dominated by print, radio, and television, attracting a broad swath of the public, affording them the opportunity to read, listen, and watch the world around them in a way that they previously had not been able to do. Beginning in 1989, the World Wide Web, (W3C.org) was invented, and it devised a virtual medium of software laid on top of the internet's physical wiring structure, which has since enabled the public to message, tweet, send and receive emails, photos and videos; and to interact with user sites such as Twitter, Facebook and many others.

Apart from imparting knowledge and connecting the world, media serves another role: It spreads awareness about products and services, broadcasting the benefits of specific products and services, via advertising.

The advertising industry is huge. Advertisers spent a grant total of $267 billion in 2016, much of it from the rapidly growing companies in China like Alibaba. Procter and Gamble spent more on advertising than any other company, a whopping $10.5 billion, followed closely by the electronics company, Samsung, with expenses of $9.9 billion. Car companies like Ford and General Motors, and consumer firms like Amazon were also among the big spenders.

Many companies spend a lot of money on advertising, relying on the various forms of media out there to spread awareness about their products and increase their sales. Here is a breakdown of the role of advertising in the media.

Spreading Awareness Through Advertising

Advertisements alert people about new products and services in the market that could potentially fulfill their needs or solve their problems. A typical advertisement will tell you what the service or product is, where it can be bought, for how much, by whom, and why it should be bought. This is possible through the power of the media to reach millions of people at the same time.

Popularizing a Brand

Think of all the popular brands you know, such as Coca-Cola or McDonald’s. These brands are where they are today because they utilized the phenomenon of advertising well. Through constant republishing and replay to large groups of people, the media popularizes the brand. Many people see it multiple times, and it sticks in their heads. Eventually, when they see it out there, they will recognize it and are more likely to buy it.

Increasing Customer Demand

The target audience of advertisements is typically large, whether you’re advertising in social media, print media, radio, or television. A well-crafted advertisement will convince the public that they should buy the product or subscribe to the service being advertised. As a result, whatever is already in the market becomes exhausted or oversubscribed, leading to an increase in demand for the product or service.

Increased Company Profits

This one works for the same reasons as the previous one on demand. Advertisements are usually displayed to large groups of people at the same time. This means that, even with a low conversion rate, many people will end up buying your products eventually. If you execute your advertisement well, you will get a good conversion rate and great sales. Increased sales, of course, mean increased profits.

It all boils down to how well you do your advertisement. A badly executed ad will not do any good for your company, no matter how many people see it. A well-executed ad, on the other hand, can do wonders for your bottom line and turn your brand into a household name. Ultimately, it can’t be denied that advertising in media is the fuel that drives global business.

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