In simple terms, a digital product is one that exists only in digital form. Some people might also describe it as a product lacking a physical form that you sell online. These simple definitions, however, do not give a full idea of what a product of this nature is. You don’t necessarily have to sell an intangible product before it can be viewed in this light. For example, a website from which you get useful information that you don’t have to pay for is a digital product. Show Product is about value. Therefore, the digital version is anything that exists in digital form and delivers value. Pledge Parental Leave founder Jules Ehrhardt describes it simply as “a software-enabled product or service that offers some form of utility to a human being.” Of itself, a digital product might not make money directly for a company. But it could help to sell another product or service by its maker or earn money through advertising. Google Search, Facebook, Uber app, and Sonos speaker app are good examples of digital products. Some exists independently while others are a digitized form or part of a physical product or business. Digital TouchpointsDigital product work aims at creating digital touchpoints for a product or service. A digital touchpoint is an interface through which a user interacts with a product. These products can come in different forms with the most popular being web and mobile. However, this does not always mean the forms constitute different products. Take the case of Facebook that has both web and mobile apps. The two options provide access to the same product; the mobile app may only have less functionality. Also, the social network has apps for different mobile operating systems. Digital touchpoints have traditionally been visual. But there now appears a shift toward conversational interfaces – Amazon Echo is a good example of this. Several fields are involved in the delivery of effective digital touchpoints. Apart from engineering, product management, marketing, design, and data science, teams are among those that play a part. Digital Product, Projects, and FeaturesIt may be worth mentioning that a product is not a project – people confuse the two sometimes. A project is a temporary undertaking that is deemed a success when it produces a release. A product, on the other hand, is a long-term venture involving ongoing work to achieve market-fit and reach business goals. A feature is another thing that more people can easily confuse with a product, thereby leading to wrong PM practices. This is only a capability that users make use of in a product. Several features are usually necessary for a digital product to be deemed valuable by users. Features or functionality of a product influences what the overall user experience would be. Just as a feature is not a product, a component can also not be viewed the same way. These are merely building blocks that enable you to deliver value with your product. It should be stated, however, that a feature or component can become a product on its own. We get a good example of this from Facebook with its creation of the Messenger app from the main product. It is also possible to lump multiple digital products into one, in which case we have a product bundle. The Microsoft Office suite that offers products like Word, Excel, and PowerPoint in one is an example. Digital Products Change ContinuouslyProduct managers must bear in mind when working on digital offerings that they are not anywhere as static as physical products. Failure to pay adequate attention to this is a major reason these products can fail. You don’t approach digital products with the mindset of creating a “finished product.” That is a thing for physical products and not even in every case of such. Your work is not done when you ship a product. Digital products evolve continuously. You continue working to fine-tune what they offer as you learn new things about customer behavior and needs. The products make possible customized offers that you can tailor based on the data you’re getting. Fresh releases of code bring something new. Physical products, on the other hand, don’t evolve in the same way. They typically become obsolete with time and are then replaced. Commoditization isn’t so much a thing with digital products as it is with their physical counterparts. Digital enables you to differentiate your product with the aid data that show what customers deem valuable. MIS-CH10: e-Commerce: Digital Markets, Digital Goods from Sukanya Ben What are the features of digital goods?Digital goods are bitstrings, sequences of 0s and 1s, which have economic value. They are distinguished from other goods by five characteristics: digital goods are nonrival, infinitely expansible, discrete, aspatial, and recombinant.
Which of the following are examples of digital goods?Examples of digital goods. Software.. Online Courses.. Printables.. Ebooks.. Templates.. Which of the following are examples of digital goods Mcq?Which of the following are examples of digital goods? Smart phones, microwave ovens, and cars. 3-D TVs, iPods, and digital cameras.
What are the unique features of eUnique features of e-commerce technology include ubiquity, global reach, universal technology standards, richness, interactivity, information density, capabilities for personalization and customization, and social technology.
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