Abstract This article tests the hypothesis that postwar affluence led to an integenerational shift from Materialist to Post-Materialist values among Western publics, and analyzes the consequences of the economic uncertainty prevailing since 1973. The young emphasize Post-Materialist values more than the old. Time-series data indicate that this reflects generational change far more than aging effects, but that the recession of the mid-1970s also produced significant period effects. As Post-Materialists aged, they moved out of the student ghetto and became a predominant influence among young technocrats, contributing to the rise of a @`New Class.@' They furnish the ideologues and core support for the environmental, zero-growth and antinuclear movements; and their opposition to those who give top priority to reindustrialization and rearmament constitutes a distinctive and persisting dimension of political cleavage. Journal Information The American Political Science Review (APSR) is the longest running publication of the American Political Science Association (APSA). APSR, first published in November 1906 and appearing quarterly, is the preeminent political science journal in the United States and internationally. APSR features research from all fields of political science and contains an extensive book review section of the discipline. In its earlier days, APSR also covered the personal and personnel items of the profession as had its predecessor, the Proceedings of the APSA. Publisher Information Founded in 1903, the American Political Science Association is the major professional society for individuals engaged in the study of politics and government. APSA brings together political scientists from all fields of inquiry, regions, and occupational endeavors. While most APSA members are scholars who teach and conduct research in colleges and universities in the U.S. and abroad, one-fourth work outside academe in government, research, organizations, consulting firms, the news media, and private enterprise. For more information about the APSA, its publications and programs, please see the APSA website. Rights & Usage This item is part of a JSTOR Collection. 35) ________ is the study of human populations in terms of size, density, location, age, gender,race, occupation, and other statistics.A) SociobiologyB) DemographyC) Behavioral ecologyD) Environmental studiesE) Political scienceAnswer:B Diff: 1LO:3-2: Explain how changes in the demographic and economic environments affect marketingdecisions.36) Which of the following generational groups account for a third of the U.S. population buthalf of all consumer spending?DDiff: 1 Get answer to your question and much more LO:3-2: Explain how changes in the demographic and economic environments affect marketingdecisions.37) Which of the following is most likely a true statement about baby boomers?EDiff: 2 Get answer to your question and much more LO:3-2: Explain how changes in the demographic and economic environments affect marketingdecisions.38) To which of the following generational groups do zoomers belong?EDiff: 1 Get answer to your question and much more LO:3-2: Explain how changes in the demographic and economic environments affect marketingdecisions. Recommended textbook solutions
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